Political advertising is central to influencing how people vote, and may affect citizens’ perceptions of the legitimacy of their own political system, particularly when published in the run-up to elections. The EU is discussing a Proposal for a Regulation on the transparency and targeting of political advertising.
Brussels, July 2022
Electoral campaign rules, including those relating to political advertising, are crucial to guarantee that electoral processes are free and fair, and that all candidates have equal opportunities to address potential voters. EU Institutions are preparing a Regulation that aims to build a harmonised set of rules on transparency and targeting of political advertising, and would apply to both online and offline political advertisements. MEP Sandro GOZI (Renew Group) presented his draft Report last 16 July in the Internal Market and Consumer Protection (IMCO) committee in the European Parliament.
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